top of page
Community Food Distribution

Creative Arts

Community Parade

Intergenerational

The Canley Parade

A joyful, handmade parade through the streets of Canley — born from community workshops, carried by local voices, and growing stronger every year since 2021.

5

Years
Running

350+

Active Participants (2025)

8+

Workshops Per Year

1,200+

Spectators
(2025)

Flowers

Canley needed a celebration it could call its own — one made by its residents, not for them

In 2021, Champion Inclusivity was awarded funding through the Spirit of 2012 programme — part of the Birmingham 2022 Commonwealth Games legacy — to create something that would build lasting community pride. The question was: what would Canley actually celebrate?

In 2021, Champion Inclusivity was awarded funding through the Spirit of 2012 programme — part of the Birmingham 2022 Commonwealth Games legacy — to create something that would build lasting community pride. The question was: what would Canley actually celebrate?

For a neighbourhood that had historically been associated with anti-social behaviour and deprivation, the act of marching proudly through its own streets — holding things they made with their own hands — was quietly radical.

Nor-Aziz-2-683x1024.jpg

Project Name

The Canley Parade

Dates

Annually, June/July 2021–2025 (ongoing)

Location

Canley streets (1.9-mile route) concluding at Prior Deram Park

Funder(s)

​Spirit of 2012 / Birmingham 2022 Commonwealth Games Legacy, Heart of England Inclusive Community Fund, Warwick University donation

Lead Producer

Dr. Nor Aziz, Champion Inclusivity CIC

Project Type

Annual community parade / creative arts / intergenerational

Audiences Reached

All ages — children, families, older residents, care home residents (watching from windows), international students, global majority communities

Scale

150 active participants in year one, growing to 350+ by 2025; 800–1,200 spectators

STEP 1 — LISTEN

Nor consulted the Playing Out in Canley steering group and held informal conversations with residents about what kind of celebration Canley had never had. The consistent theme: something visible, something joyful, something that belonged to everyone — not just the arts community. Residents wanted to participate, not just watch.

STEP 2 — CO-CREATE

Between March and June each year, a series of 6–8 workshops runs across Canley — in the community centre, the library, local schools, and care homes. Local artists, supported by Warwick Arts Centre, lead sessions where participants design and build parade props: floats, banners, costumes, and large-scale sculptural pieces. The Warwick Volunteers project leader co-organises workshops, creating a meaningful student-community connection. Every design decision is made by participants. Nor provides the framework; the community provides the content.

STEP 3 — DELIVER

On parade day, Canley's streets are transformed. The Canley Samba Band sets the rhythm from the front. Behind them, a vivid procession of handmade costumes and animated props — built by residents who have never considered themselves artists — winds through a 1.9-mile route specially designed to pass streets where elderly and housebound residents live, so they can watch from their windows and gardens. The parade ends at Prior Deram Park, where the Big Lunch celebration is already underway. The route planning is itself an act of inclusion. Care home residents who cannot leave their buildings become spectators and witnesses. Neighbours who might never venture out are given the parade as a gift delivered to their doorstep.

STEP 4 — REFLECT

Each year, Nor and the steering group review what worked and what participants wanted to develop. Year-on-year growth in active participants — from 150 to 350+ — demonstrates increasing community ownership. The 2024 and 2025 parade featured the most ambitious prop-making yet, reflecting the growing confidence and skill of regular participants. Safeguarding has become an increasingly important reflection point as more young people join — children under 12 must be accompanied by adults, and Nor works with schools to ensure this is managed safely.

Flowers
Flowers
Flowers
Flowers

5

Years
Running

350+

Active Participants (2025)

8+

Workshops Per Year

1,200+

Spectators
(2025)

The Canley Parade has done something that is genuinely rare in community arts: it has made participants feel like artists without ever calling it an arts programme.

For residents who have spent their lives being told that culture and creativity are for other people, the act of designing a costume, building a prop, and carrying it through their own streets in front of their neighbours is quietly transformative. Skills are learned. Confidence is built. And the pride that comes from making something beautiful in the place where you live is, according to participants, unlike anything they've experienced before.

The parade also demonstrates something important to funders: that high-quality, meaningful creative participation does not require expensive venues or professional performers. It requires consistent investment in relationships, time, and skilled facilitation — all of which Nor provides.

Flowers
Flowers

Measurable outcomes

  • Year-on-year growth in active parade participants (150 in 2021, 350+ in 2025)

  • 6–8 creative workshops delivered annually, developing participants' visual arts skills

  • Warwick Volunteers project leader role created specifically to co-organise Parade workshops — a new institutional commitment

  • Care home residents included as spectators through thoughtful route planning

  • Parade route covers streets where elderly, housebound, and isolated residents live

  • CV Life joined as a partner for 2025, bringing professional support and long-term stability

  • Increased engagement from teenagers — a demographic typically hard to reach in community events

The Canley Parade is a coalition effort, coordinated by Nor and the Playing Out in Canley steering group​

•Spirit of 2012 / Birmingham 2022 Commonwealth Games Legacy — founding funder
•    Warwick Arts Centre — creative direction, artist mentorship, production support
•    Warwick University / Warwick Volunteers — workshop co-organisation, student volunteer recruitment
•    Warwick Institute of Engagement — strategic partnership
•    CV Life — sports and event infrastructure (2025)
•    Canley Community Centre — workshop space and logistics
•    Charter Primary Academy & Westwood Academy — school participation and promotion
•    Heart of England Foundation — grant funding
•    Playing Out in Canley Steering Group — community-led planning and governance
•    Canley Samba Band — parade music and energy

firstharvest_parkchoi_july2019[2].jpg

Nor's role is to hold the whole ecosystem together — managing relationships across institutional and grassroots partners, ensuring the community's voice shapes every decision, and securing the funding that makes it all possible.

The parade has grown into a true community spectacle — rooted in local voices but elevated through professional artistic collaboration. Nor's ability to hold that balance is remarkable.
 

Nor+2_edited.jpg

Partner, Warwick Arts Centre

​I've never done anything like this before. Making my costume and walking through the streets — people I've never spoken to were waving at me. I felt proud of where I live for the first time
 

Nor+2_edited.jpg

​Parade participant, 2024

​Every year the parade becomes more vibrant, more responsive to what residents actually want to make and wear. It's one of the most genuine examples of community co-creation I've seen in this city.”

Nor+2_edited.jpg

Community Development Officer, Coventry City Council

Flowers

The Canley Parade is proof that community arts, when rooted in genuine co-creation and sustained over years, builds the kind of social capital that no amount of one-off funding can buy.

The Canley Parade has become part of Canley's identity — a tradition being built in real time.

  • •    A dedicated Warwick Volunteers project leader role was created as a direct result of the parade — a lasting institutional commitment
    •    Participants develop transferable visual arts skills across woodwork, textile, and large-scale prop construction
    •    The parade route is evolving year on year, with residents advocating for specific streets to be included
    •    Safeguarding frameworks developed for the parade now inform Champion Inclusivity CIC's wider approach to youth participation
    •    The parade has become a visible expression of Canley's diversity and creativity — changing perceptions of the neighbourhood for residents and visitors alike
    •    It has created a blueprint for other Coventry communities seeking to develop their own celebration traditions

Symphony-of-Us-29-12-2021-210_Credit_Andrew_Moore_edited.png
Nor-Aziz-2-683x1024.jpg

Dr. Nor Aziz is the founder and creative director of Champion Inclusivity CIC. A Malaysian-born community producer, researcher, and artist with a PhD from the University of Warwick, Nor has spent over two decades building bridges between cultures, generations, and faiths in Coventry and beyond.

Credentials

•    PhD, University of Warwick
•    Board Director, Coventry Culture Trust
•    Regional Fellow, Warwick Institute of Engagement
•    20+ funded community projects delivered

Let's build something meaningful together.

If the Parade demonstrates the kind of creative, community-led work you want to support — we'd love to talk.

Nor-Aziz-2-683x1024.jpg
Nor+2_edited_edited_edited.jpg
bottom of page